The world is constantly evolving. Contagious with this inertia, we too feel compelled to keep changing in order to move forward. But if we were to stop for a second, just a second, we would realise that it’s quite the contrary. This is exactly what Tissot wants to convey in its new global campaign. Through a powerful manifesto, it invites the audience to stay focused in order to achieve greatness. Just as they have done for the past 170 years.