Can a classic be intense as the first time? Barilla Al Bronzo is reinventing the traditional bronze method to give pasta moments a surprising new intensity. To prove this, for the 2023 global campaign we revisited one of the most iconic stories of all time. Disney’s Lady and the Tramp turns into the unexpected night-out of a couple of strangers dining in the back alley of a fancy restaurant. With the Italian touch of genius of Michelin starred-chef Davide Oldani, they live a once-in-a-lifetime’s pasta moment, as the one that everybody can taste at home with every bite of Barilla Al Bronzo: a classic with a new intensity.
Lady & The Tramp
Agency
Milan
Other projects Barilla
Ticket to Togetherness
In big cities, 60% of people regularly eat alone. To change this, LePub Milan and Barilla collaborated to help people enjoy a dish of pasta "the Italian way": together. For World Pasta Day in NYC, we created the "Ticket…
Secondhand Box
Selling on secondhand platforms is becoming common, but sometimes we do not have a pack available at home. To address this, for Global Recycling Day, Barilla teamed up with Marie Kondo to create tutorials on efficiently folding pre-loved items to…
Passive Cooking
The project aims to inspire consumers around the world to take part in having a beneficial impact on the planet through simple actions by inviting people to embrace positive behaviours by changing their kitchen habits, while educating pasta lovers on…
The recipe for togetherness since 1877
In a world full of distractions, Barilla reminds us the joy of slowing down and sharing a meal with loved ones. With a 140-year-old legacy, Barilla's pasta is a timeless symbol of togetherness, creating memories that last a lifetime. Let's…
New Barilla Al Bronzo
With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it…
Playlist Timer
The secret for cooking pasta to perfection? The right cooking time. Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes. An actual kitchen timer on Spotify which turns the…
The Greatest Skier Of All Time
To celebrate Mikaela Shiffrin’s 87th title, becoming the greatest skier of all time, we created a 87 seconds film highlighting her 12 years with Barilla. In addition we presented her with a new limited edition pasta, specially designed for her.…
