SOS PMS

Agency

The pre-menstrual syndrome affects 8 women out of 10. But only a few, very few, consider remedies or supplements to reduce the effects, convinced that it is just a small personal inconvenience or little more.

But, in fact, the pre-menstrual syndrome has a certain impact on women…and not only!

What man can say that he has never been affected by the hormonal turmoil of a woman dear to him? And so Publicis Italia transformed “Donnamag Premestruale” into the endorser of SOS-PMS, a fun app for men that allows them to be more in touch with the female world, also on the “wrong days” of the month.
The app, a calendar that calculates female hormonal phases starting with the date of the menstrual cycle, sends alerts with customised tips and advice during each phase.

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