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Sponsor Day

“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities that the three winners showed during their everyday work were concreteness, solidity, dynamism and rationality, as well as the ability to achieve their objectives without any waste or frills. The same values inspire and continue to boost the successful partnership between Udinese Calcio and the Dacia brand of the Renault Group.

For the three matches of the first round, Dacia, the main sponsor of Udinese Calcio, stayed in the changing rooms, leaving the most prestigious space on the jersey of the Udinese Calcio team for the winners of this unique contest, with stories about their life and work.

Other projects Dacia

The Passenger

In everyday life unexpected encounters can happen at any moment: for a driver it could be meeting a panda and for a panda it could be meeting incredible technologies of a car. And this is exactly what happens in the…

A prova di vita reale (A real life challenge)

The new Dacia Sandero can withstand all the challenges of everyday life. Even the one of getting across Naples during New Year's Eve celebrations. The actor Salvatore Esposito and the director Claudio Cupellini lead us in this venture.


Cheers to the Real Hardcore Fans

Mulino Bianco

The Believer


Marvel your routine


Tiger Summer Puffer


The Gaming Fridge


The recipe for togetherness since 1877


Focus forward


Just Another Night Out


The Best Driver


150 years of good times


MSGM x Heineken


The Ghosted Bar

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