Shadow Delivery

The Brazilian Carnival has been affected by the latest heat waves. The perfect weather to launch Johnnie Walker’s most refreshing drink, Blondinho. But only official sponsors could sell drinks during street parties. So LePub São Paulo created the first Shadow Delivery service during Rio de Janeiro’s street carnival. The airship sends push notifications to the partygoers around it, so they can use the app to order their shadow in the middle of the crowd. Then, our autonomous airship, guided by precision geolocation technology, locates the user and delivers a refreshing shadow.

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