At Brazilian music events, fans waste an average of 90 minutes in bar checkout lines. Due to the payment system, they need to get into a huge checkout line to charge an event card and buy anything there. That’s not cool at all.
So, to put an end to these lines, LePub São Paulo moved the bar checkouts from inside the venues to the outside. In partnership with the biggest payment solution company, we turned Heineken’s out-of-homes into real bar checkouts by strategically mapping all billboards along the primary access routes for each Heineken music event. So, no more lines to buy beer at concerts!
