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The Ghosted Bar

‘The Ghosted Bar’ campaign, which stars Korean actor Park Hyung Sik, aims to inspire young people to “work responsibly” and not let their friends down by ‘ghosting’ them and working instead.
The campaign aims to help young people shift away from the culture of overworking and enjoy socializing instead. It is based on research by Heineken, conducted by YouGov, which revealed 45% of young people in Singapore and Malaysia ‘ghost’ their friends due to work commitments. What’s more, 64.5% feel burned out at work, and 42.5% believe work has impacted their relationships with friends and partners.

Other projects Heineken

Heineken & Bodega The Boring Phone

Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…

Trash & Win

When you are having a good time, you really don’t want to take time out to deal with trash. But, what if taking care of trash became equally enjoyable? Trash & Win is a digital platform launched in Spain that…

The First Ahhh!

Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip.…

Cheers to the Real Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

CHEC0.0

You can be one of the best in the world behind the wheel. But if you drink, you're not the best driver. Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

150 years of good times

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

Heineken

Heineken & Bodega The Boring Phone

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

Barilla

Secondhand Box

adidas

Into the zone

Heineken

Trash & Win

Heineken

The First Ahhh!

Heineken

Cheers to the Real Hardcore Fans

Heineken

CHEC0.0

Mulino Bianco

The Believer

Marvis

Marvel your routine

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

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