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The Heaviest Jersey

Agency

Football jerseys are a cultural sensation. Every season, fans are eager to discover their club’s new uniform. And, every season, jerseys are leaked.

So instead of trying to beat culture, New Balance decided to join it. But not without a catch.

As São Paulo is known for having a heavy jersey – a popular Brazilian expression for clubs with a lot of trophies – we put São Paulo’s entire history in the metadata of the jersey’s photo, creating the heaviest leaked photo ever: a data visualization with 1.2 terabytes of glories and titles, switching the focus of leaking culture from design to history.

Heineken

Deadpool & Wolverine

Heineken

Pub Museums

PHILIPS

Philips Refurbished for a Better World

Heinz

Last Drop

Heineken

Heineken & Bodega The Boring Phone

Heineken

LaundroMatch

Heineken

#TheSuperstitiousCall

Barilla

Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

Heineken

True Hardcore Fans

Heineken

The Gaming Fridge

Heineken

CHEC0.0

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