Lancia il video

The Heaviest Jersey

Agency

Football jerseys are a cultural sensation. Every season, fans are eager to discover their club’s new uniform. And, every season, jerseys are leaked.

So instead of trying to beat culture, New Balance decided to join it. But not without a catch.

As São Paulo is known for having a heavy jersey – a popular Brazilian expression for clubs with a lot of trophies – we put São Paulo’s entire history in the metadata of the jersey’s photo, creating the heaviest leaked photo ever: a data visualization with 1.2 terabytes of glories and titles, switching the focus of leaking culture from design to history.

Heineken®

Social Off Socials

Heineken®

The Eyes Dribble

Heineken®

Starring Bars

Heineken®

The Flipper

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.