The Restaurant

Tiger Beer, with its lead agency partner LePub Singapore unveiled its latest epic brand evolution with the launch of ‘You Never Roar Alone’ platform. The campaign kicks off with a film by Romain Chassaing director follow a street vendor who dreams of growing his fledgling enterprise into something much bigger, so much so, he even keeps a sketch of his dreams permanently pinned to his cart. Slowly but surely, his vision becomes a reality as friends, family – even strangers – help him through tropical storms, epic climbs, long nights and bumps in the road. A campaign that aims to ignite a movement by reminding everyone that progress is not a solo act – having the courage to succeed comes from the support of those around you.