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The Original Sinner

Agency

In a sport increasingly filled with larger-than-life personalities, Jannik Sinner stands out precisely because he doesn’t try to. Quiet, reserved and unapologetically himself, he challenges the expectations of what a tennis superstar should be. So, for Gucci, we turned his unconventional personality and unmistakable surname into a celebration of true originality.

Created by LePub Milan.

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Despite being one of Italy's greatest sporting talents, Jannik Sinner has often had his Italian identity questioned for not fitting traditional stereotypes. So, for Gucci, we turned the controversy into a statement that speaks for itself. Featuring Sinner and three…

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