Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.
The Sign
Agency
Milan
Additional materials
Other projects The Coca-Cola Company
Pause is Power
In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back…
