It seems that Mexicans have a hard time saying NO. They avoid it to keep the group together, to avoid hurting anyone, or to prevent conflict. That’s why LePub Mexico City and Tecate asked themselves: How can we empower people to say NO in a way only Tecate can? By having Sylvester Stallone sitting on an eagle. That’s how.
Eagle
Agency
Mexico City
Other projects TECATE
Gulf of Mexico Bar
The Gulf of… what? When the name of the Gulf of Mexico was changed on many map apps around the world, LePub Mexico City and Tecate, the most Mexican beer, knew we had to do something. So, we crafted a…
