The Gulf of… what?
When the name of the Gulf of Mexico was changed on many map apps around the world, LePub Mexico City and Tecate, the most Mexican beer, knew we had to do something. So, we crafted a beer with salt from the Gulf, and to launch it, we set up a floating bar called “Golfo de México” and pinned it right in the middle of the Gulf. Later, our pin got removed. No problem, we’ll just keep putting it back. Because we’re Mexican.

Gulf of Mexico Bar
Other projects TECATE

Playa Tecate Access. Always open to everyone.
In Mexico, access to the beach has become increasingly limited. In some destinations, there’s only one public access point for every 100 kilometers of coastline. Beaches that should belong to everyone are now full of restrictions: minimum spends, time limits,…












