The Gulf of… what?
When the name of the Gulf of Mexico was changed on many map apps around the world, LePub Mexico City and Tecate, the most Mexican beer, knew we had to do something. So, we crafted a beer with salt from the Gulf, and to launch it, we set up a floating bar called “Golfo de México” and pinned it right in the middle of the Gulf. Later, our pin got removed. No problem, we’ll just keep putting it back. Because we’re Mexican.
Gulf of Mexico Bar
Agency
Mexico City
Other projects TECATE
Welcome Back, Paisano
Mexicans are one of the best workforces in the world. It’s a shame they’re being deported. But Tecate welcomes them with open doors. Welcome Back, Paisano is a Tecate platform that expands its convenience stores, SIX, by employing repatriated Mexicans…
Playa Tecate Access. Always open to everyone.
In Mexico, access to the beach has become increasingly limited. In some destinations, there’s only one public access point for every 100 kilometers of coastline. Beaches that should belong to everyone are now full of restrictions: minimum spends, time limits,…
