The Real Master Of Intuition

Agency

È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita?

Per dimostrare che non è così, Heineken, con la creatività e la produzione di Publicis, è stata l’artefice di una divertente candid camera che ha coinvolto, in occasione dell’ultima finale di Uefa Champions League Bayern di Monaco – Chelsea, Billy Costacurta e Josè Altafini insieme a 100 appassionati di calcio. Il tutto, con la complicità della splendida Martina Colombari.
Heineken ha invitato in un noto locale milanese aspiranti commentatori sportivi e grandi esperti di calcio per assistere al big match in compagnia dei due ex campioni rossoneri nelle vesti, per l’occasione, di telecronisti collegati in diretta con Sky.

All’insaputa dei due commentatori e degli spettatori nel pub, la finalissima giocata a Monaco è stata trasmessa in differita due minuti. Solo Martina Colombari e pochi altri, complici di Heineken, erano a conoscenza del trucco e, dotati di un auricolare in contatto con una regia esterna, hanno anticipato tutte le azioni clou della partita.

Per non essere colti impreparati, Heineken offre a tutti gli amanti del calcio l’opportunità di allenarsi con Star Player, l’applicazione per tablet e smartphone con la quale è possibile giocare live mentre si guarda un match di Champions League in tv, sfidando i propri amici a chi anticipa più azioni.

Other projects Heineken®

Social Off Socials

Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.

The Eyes Dribble

In Latin America, UEFA Champions League games kick off right in the middle of the workday — and let’s face it, staying focused on video calls while your team is playing is almost impossible. So Publicis Argentina and LePub Milan…

Starring Bars

LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…

The Flipper

What do you do when everyone’s glued to their phones instead of the moment? You flip the script—literally. Heineken introduces The Flipper: a phone case that flips your phone face down every time someone says “cheers!” Powered by a voice…

Bar Dating

GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…

The Heineken® Smootheriser

The new generation of Asian beer drinkers is always looking for smoother taste profiles. To land the message that Heineken® Silver is really smooth, LePub Singapore united beer and beauty tapping into Asia’s number 1 obsession: skincare. Introducing The Smootheriser.…

Pub Succession

LePub Milan and Publicis Dublin with HEINEKEN® are launching a worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only…

Social Screen

In South Africa, millions of football fans watch the Champions League matches alone on their phones. Heineken® teamed up with LePub Milan and LePub Johannesburg to turn this solitary experience into a social moment. We launched the Social Screen, an…

Excuses Bars

We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why LePub Milan…

Heineken®

Social Off Socials

Heineken®

The Eyes Dribble

Heineken®

Starring Bars

Heineken®

The Flipper

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

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