The Real Master Of Intuition

È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita?

Per dimostrare che non è così, Heineken, con la creatività e la produzione di Publicis, è stata l’artefice di una divertente candid camera che ha coinvolto, in occasione dell’ultima finale di Uefa Champions League Bayern di Monaco – Chelsea, Billy Costacurta e Josè Altafini insieme a 100 appassionati di calcio. Il tutto, con la complicità della splendida Martina Colombari.
Heineken ha invitato in un noto locale milanese aspiranti commentatori sportivi e grandi esperti di calcio per assistere al big match in compagnia dei due ex campioni rossoneri nelle vesti, per l’occasione, di telecronisti collegati in diretta con Sky.

All’insaputa dei due commentatori e degli spettatori nel pub, la finalissima giocata a Monaco è stata trasmessa in differita due minuti. Solo Martina Colombari e pochi altri, complici di Heineken, erano a conoscenza del trucco e, dotati di un auricolare in contatto con una regia esterna, hanno anticipato tutte le azioni clou della partita.

Per non essere colti impreparati, Heineken offre a tutti gli amanti del calcio l’opportunità di allenarsi con Star Player, l’applicazione per tablet e smartphone con la quale è possibile giocare live mentre si guarda un match di Champions League in tv, sfidando i propri amici a chi anticipa più azioni.

Other projects Heineken

The Social Swap

Football opinions should be about football. That’s why Heineken asked famous football pundits Gary Neville and Jill Scott MBE to secretly switch social media accounts during last year’s Champions League as part of an initiative called The Social Swap. The…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

150 years of good times

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

MSGM x Heineken

To celebrate how people in Italy enjoy Heineken, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers…

Smoother Than You Think

If life was as smooth as Heineken® Silver, you wouldn’t have friends to make fun of at the bar. You wouldn’t have memes or funny stories to tell. If life was as smooth as Heineken® Silver, it would be far…

Ant-Man and The Wasp

Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…

The Office Cleaners

Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…

Heineken

The Social Swap

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

Heineken

Just Another Night Out

Barilla

The recipe for togetherness since 1877

Heineken

The Best Driver

Heineken

150 years of good times

Heineken

MSGM x Heineken

Barilla

Open Carbonara

Heineken

Smoother Than You Think

Prime Video

The Laundry Screen

Barilla

Lady & The Tramp

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