The Real Master Of Intuition

È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita?

Per dimostrare che non è così, Heineken, con la creatività e la produzione di Publicis, è stata l’artefice di una divertente candid camera che ha coinvolto, in occasione dell’ultima finale di Uefa Champions League Bayern di Monaco – Chelsea, Billy Costacurta e Josè Altafini insieme a 100 appassionati di calcio. Il tutto, con la complicità della splendida Martina Colombari.
Heineken ha invitato in un noto locale milanese aspiranti commentatori sportivi e grandi esperti di calcio per assistere al big match in compagnia dei due ex campioni rossoneri nelle vesti, per l’occasione, di telecronisti collegati in diretta con Sky.

All’insaputa dei due commentatori e degli spettatori nel pub, la finalissima giocata a Monaco è stata trasmessa in differita due minuti. Solo Martina Colombari e pochi altri, complici di Heineken, erano a conoscenza del trucco e, dotati di un auricolare in contatto con una regia esterna, hanno anticipato tutte le azioni clou della partita.

Per non essere colti impreparati, Heineken offre a tutti gli amanti del calcio l’opportunità di allenarsi con Star Player, l’applicazione per tablet e smartphone con la quale è possibile giocare live mentre si guarda un match di Champions League in tv, sfidando i propri amici a chi anticipa più azioni.

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