Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic.

Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a forerunner in using ceramic, a light hypoallergenic scratch-resistant material, particularly pleasant to wear and touch. In a hi-tech version, ceramic continues to set Rado watches apart, making them unique and resistant to time. Thanks to the creativity of Publicis Italia and with the help of Tang Wei, one of the most famous and popular actresses in China, Rado expresses the magic of creating one of its watches, when the material comes to life, fuses and moulds to give shape to a “timepiece” that can adapt to people, charm them and captivate their imagination.


Other projects Rado Switzerland

Hypercrome Match Point

Rado is a sponsor of the Swiss Indoors Tennis Tournament in Basel. With its collection of watches inspired by the world of tennis, it has always highlighted the sporting nature of its chronographs. In its advertising spot, Publicis Italia introduces…


The making of Rado press campaigns, created by Publicis Italia. Time stands still, remaining motionless in a confined space. The shape of this space, always the same, is the distinctive feature of the “material” nature of Rado press campaigns, representing…


And in the end, it's time to play. Andy Murray puts his Rado watch to the test in the commercial by Publicis Italia. Being one of the top players in the world tennis circuit requires talent and tough training sessions.…


Deadpool & Wolverine


Pub Museums


Philips Refurbished for a Better World


Last Drop


Heineken & Bodega The Boring Phone






Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

New Balance

The Heaviest Jersey


True Hardcore Fans


The Gaming Fridge

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