Oakley has always been helping emerging talent reach the top of their game. And today, one of the toughest sports to go pro in is gaming. Only 0,00008% make it. Streaming is one of the best ways to get noticed, but the algorithm sends most viewers to streamers who are already popular. So, if nobody is watching, how can talent be discovered?
LePub Milan and Amsterdam together with Oakley turned the misused trend of Raiding – ending your stream by sending all your viewers to another stream, into a spotlight for next-gen gamers. In a week-long event, eSports legends like Scump, Chica, Shotzzy, Shahzam and Mimi raided the Twitch streams of upcoming talents, giving them the amazing opportunity to showcase their skills LIVE in front of a bigger audience.
