It seems that Mexicans have a hard time saying NO. They avoid it to keep the group together, to avoid hurting anyone, or to prevent conflict. That’s why LePub Mexico City and Tecate asked themselves: How can we empower people to say NO in a way only Tecate can? By having Sylvester Stallone sitting on an eagle. That’s how.
Eagle
Agency
Mexico City
Other projects TECATE
Welcome Back, Paisano
Mexicans are one of the best workforces in the world. It’s a shame they’re being deported. But Tecate welcomes them with open doors. Welcome Back, Paisano is a Tecate platform that expands its convenience stores, SIX, by employing repatriated Mexicans…
Playa Tecate Access. Always open to everyone.
In Mexico, access to the beach has become increasingly limited. In some destinations, there’s only one public access point for every 100 kilometers of coastline. Beaches that should belong to everyone are now full of restrictions: minimum spends, time limits,…
Gulf of Mexico Bar
The Gulf of… what? When the name of the Gulf of Mexico was changed on many map apps around the world, LePub Mexico City and Tecate, the most Mexican beer, knew we had to do something. So, we crafted a…
