Group chats are increasingly where friendships live today. People are now relying on them so much, they’re replacing time spent IRL. A meme here and gif there gives us the illusion of staying in touch, but it can never replace what we all get from hanging out for real. In fact, 80% of Americans wish that their group chat met up in real life more often.
Which is why Heineken and Le Pub New York are making group chats real. They started with Josh Hart’s (pro-basketballer) group chat “Cold Water”, but your group chat could be next.
