Dark Mode Ads

Every year, a single digital billboard consumes as much energy as 23 homes. And there are 1.4 million of them across Europe alone. But do ads really need all that energy to be seen? Plenitude, a provider of sustainable energy solutions, and LePub Milan set out to challenge the standards of digital advertising with Dark Mode Ads. Using intelligent color optimization, any ad can stay just as visible while using up to 74% less energy. Other global brands have already joined in, sparking a broader conversation around a more mindful use of energy in advertising.