Marvis fans were sharing their love for the brand on social media long before it joined the conversation. As its popularity grew, demand outgrew supply, leaving everyone asking: Where is Marvis?
Instead of hiding the problem, we made the wait marvellous. We created seven illustrated social films revealing what our missing tubes were busy doing: whitening the moon, brushing a Kraken’s teeth, turning bears white, bringing snow where there was none, and much more. Through these marvellous stories, we turned Marvis’ absence into another reason for fans to love the brand.
Missing Marvis
Agency
Milan
Video gallery
Marvis | Missing Marvis | Jasmin Mint
Marvis | Missing Marvis | Strong Mint
Marvis | Missing Marvis | Smokers
Marvis | Missing Marvis | Whitening Mint
Marvis | Missing Marvis | All Flavors 1
Marvis | Missing Marvis | All Flavors 2
Other projects Marvis
Travel Set
Nothing more refreshing than a change of scenery. Discover the new Travel Set through a journey in the Marvis universe, created by LePub Milan in collaboration with Brazilian artist Gabriel da Silva. From a bus ride with the crew to…
Marvel your routine
Marvis isn’t just a toothpaste. With its wide range of flavours and a sleek design, this little tube has the power to turn mundane routines into extraordinary experiences. That's why we've chosen to reposition the brand through a vibrant campaign…
