“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities that the three winners showed during their everyday work were concreteness, solidity, dynamism and rationality, as well as the ability to achieve their objectives without any waste or frills. The same values inspire and continue to boost the successful partnership between Udinese Calcio and the Dacia brand of the Renault Group.
For the three matches of the first round, Dacia, the main sponsor of Udinese Calcio, stayed in the changing rooms, leaving the most prestigious space on the jersey of the Udinese Calcio team for the winners of this unique contest, with stories about their life and work.
