“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities that the three winners showed during their everyday work were concreteness, solidity, dynamism and rationality, as well as the ability to achieve their objectives without any waste or frills. The same values inspire and continue to boost the successful partnership between Udinese Calcio and the Dacia brand of the Renault Group.

For the three matches of the first round, Dacia, the main sponsor of Udinese Calcio, stayed in the changing rooms, leaving the most prestigious space on the jersey of the Udinese Calcio team for the winners of this unique contest, with stories about their life and work.

The pre-menstrual syndrome affects 8 women out of 10. But only a few, very few, consider remedies or supplements to reduce the effects, convinced that it is just a small personal inconvenience or little more.

But, in fact, the pre-menstrual syndrome has a certain impact on women…and not only!

What man can say that he has never been affected by the hormonal turmoil of a woman dear to him? And so Publicis Italia transformed “Donnamag Premestruale” into the endorser of SOS-PMS, a fun app for men that allows them to be more in touch with the female world, also on the “wrong days” of the month.
The app, a calendar that calculates female hormonal phases starting with the date of the menstrual cycle, sends alerts with customised tips and advice during each phase.

Heineken and Publicis Italia set the Guinness World Record with the pinball machine of THE SUB, making history as the “largest pinball machine in the world”.

At Milan Design Week 2014, the Pinball Machine of THE SUB amazed and amused everyone in the design world, setting the Guinness World Record as the “largest pinball machine in the world” (16.47m x 7.5m x H. 10.7m).

The largest outdoor pinball machine in history came to life in a cool, stylish design living room, which, thanks to THE SUB, surprisingly turned into the most extraordinary game experience ever.

To start exciting live games you simply had to pull the lever of THE SUB, the new design machine for pouring beer at home, created by Heineken in collaboration with Marc Newson.

Rado is a sponsor of the Swiss Indoors Tennis Tournament in Basel. With its collection of watches inspired by the world of tennis, it has always highlighted the sporting nature of its chronographs. In its advertising spot, Publicis Italia introduces watches as the key players of the game, which compete, hit after hit, in a challenge to themselves, not against time. Game. Set. Match. Rado.

The making of Rado press campaigns, created by Publicis Italia.

Time stands still, remaining motionless in a confined space. The shape of this space, always the same, is the distinctive feature of the “material” nature of Rado press campaigns, representing the timelessness of its luxury watches. The ceramic material used makes them scratch-resistant and eternally new. The other features of the watches such as their lightness, preciousness, the origin of the ceramic and the plasma process, just like their scratch resistance, are communicated through the various materials that create this shape, using extremely elegant images and pure graphics. This is how they have been created.

Il film racconta la storia di 4 ragazzi e della loro inestinguibile passione per lo skate che li spinge ad andare avanti e sfidare i limiti umani. Mentre la gente si rintana nelle proprie case, i nostri skaters non si fermano neanche davanti al tornado, e grazie alla loro passione sfruttano questa incredibile occasione per mettersi alla prova con evoluzioni sempre più complicate.

Quattro freerunner, una warehouse abbandonata, un proiettore e un energy drink: ecco le coordinate che vi faranno entrare nel Free State Of Creativity di Burn, dove a regnare sono il potere dell’immaginazione e la capacità di trasformarla in realtà. Venite a vedere come.

Burn Vision è  stata l’unica campagna italiana ha essere stata inserita nell’Annual  2013 del D&AD.

È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita?

Per dimostrare che non è così, Heineken, con la creatività e la produzione di Publicis, è stata l’artefice di una divertente candid camera che ha coinvolto, in occasione dell’ultima finale di Uefa Champions League Bayern di Monaco – Chelsea, Billy Costacurta e Josè Altafini insieme a 100 appassionati di calcio. Il tutto, con la complicità della splendida Martina Colombari.
Heineken ha invitato in un noto locale milanese aspiranti commentatori sportivi e grandi esperti di calcio per assistere al big match in compagnia dei due ex campioni rossoneri nelle vesti, per l’occasione, di telecronisti collegati in diretta con Sky.

All’insaputa dei due commentatori e degli spettatori nel pub, la finalissima giocata a Monaco è stata trasmessa in differita due minuti. Solo Martina Colombari e pochi altri, complici di Heineken, erano a conoscenza del trucco e, dotati di un auricolare in contatto con una regia esterna, hanno anticipato tutte le azioni clou della partita.

Per non essere colti impreparati, Heineken offre a tutti gli amanti del calcio l’opportunità di allenarsi con Star Player, l’applicazione per tablet e smartphone con la quale è possibile giocare live mentre si guarda un match di Champions League in tv, sfidando i propri amici a chi anticipa più azioni.

Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic.

Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a forerunner in using ceramic, a light hypoallergenic scratch-resistant material, particularly pleasant to wear and touch. In a hi-tech version, ceramic continues to set Rado watches apart, making them unique and resistant to time. Thanks to the creativity of Publicis Italia and with the help of Tang Wei, one of the most famous and popular actresses in China, Rado expresses the magic of creating one of its watches, when the material comes to life, fuses and moulds to give shape to a “timepiece” that can adapt to people, charm them and captivate their imagination.

Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. “Alive” arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be made even more desirable.

For the first time, the product represents Heineken’s DNA: open, world-class and inventive. Therefore, in the campaign, bottles, glasses and cans are no longer portrayed as limiting the live essence contained within but become boundaries to be overcome.

The desire for a Heineken, which has now become uncontrollable, is released and explodes into something vigorous, dynamic and bright. And you can almost touch it.