Rado is a sponsor of the Swiss Indoors Tennis Tournament in Basel. With its collection of watches inspired by the world of tennis, it has always highlighted the sporting nature of its chronographs. In its advertising spot, Publicis Italia introduces watches as the key players of the game, which compete, hit after hit, in a challenge to themselves, not against time. Game. Set. Match. Rado.
Hypercrome Match Point
Agency
Milan
Other projects Rado Switzerland
Materials
The making of Rado press campaigns, created by Publicis Italia. Time stands still, remaining motionless in a confined space. The shape of this space, always the same, is the distinctive feature of the “material” nature of Rado press campaigns, representing…
Genesis
Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic. Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a…
