Lancia il video

0.0 Barriers

Agency

Imagine wanting to reach your vacation destination and getting stuck in the toll traffic. To make things worse, the temperature is almost 40 degrees hot.

This is what many Brazilians face every summer. So, Heineken found an unexpected solution to this problem: Heineken turned every Heineken 0.0 beer into a payment method to open road tolls.

All drivers had to do was show a Heineken 0.0 beer and get its barcode scanned. OOH and gas station banners in the roads promoted the project. Geolocated ads on Waze and Spotify made sure drivers knew where to buy 0.0.

Other projects Heineken®

Starring Bars

LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…

The Flipper

What do you do when everyone’s glued to their phones instead of the moment? You flip the script—literally. Heineken introduces The Flipper: a phone case that flips your phone face down every time someone says “cheers!” Powered by a voice…

Bar Dating

GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…

The Heineken® Smootheriser

The new generation of Asian beer drinkers is always looking for smoother taste profiles. To land the message that Heineken® Silver is really smooth, LePub Singapore united beer and beauty tapping into Asia’s number 1 obsession: skincare. Introducing The Smootheriser.…

Pub Succession

LePub Milan and Publicis Dublin with HEINEKEN® are launching a worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only…

Social Screen

In South Africa, millions of football fans watch the Champions League matches alone on their phones. Heineken® teamed up with LePub Milan and LePub Johannesburg to turn this solitary experience into a social moment. We launched the Social Screen, an…

Excuses Bars

We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why LePub Milan…

Streaming Bar

Watching a series with friends often means more pausing than watching. But what if we could turn pausing into a moment everyone looks forward to? Heineken’s Streaming Bar is the first bar inside Netflix that opens whenever you pause a…

Enjoy The Festivities

Phones are great. But they can also be too good a distraction. For Heineken’s first APAC festive campaign, LePub Singapore dramatised this with a simple message: when you’re busy on your phone, you miss out on the best parts of…

Heineken®

Starring Bars

Heineken®

The Flipper

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

Heineken®

Streaming Bar

Heineken®

Enjoy The Festivities

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.