And in the end, it’s time to play.

Andy Murray puts his Rado watch to the test in the commercial by Publicis Italia.

Being one of the top players in the world tennis circuit requires talent and tough training sessions. To train in the best possible way all year round, Andy Murray, the greatest British tennis player of our times, spends his winters in Miami. Here we can see him put the resistance of his Rado HyperChrome watch to the test during a typical day, when, after torture tests that are just as important for the watch as for his physical fitness, we finally see him arrive on the tennis court to do what he enjoys most.

Other projects Rado Switzerland

Hypercrome Match Point

Rado is a sponsor of the Swiss Indoors Tennis Tournament in Basel. With its collection of watches inspired by the world of tennis, it has always highlighted the sporting nature of its chronographs. In its advertising spot, Publicis Italia introduces…


The making of Rado press campaigns, created by Publicis Italia. Time stands still, remaining motionless in a confined space. The shape of this space, always the same, is the distinctive feature of the “material” nature of Rado press campaigns, representing…


Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic. Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a…


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Cheers to the Real Hardcore Fans



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