Lancia il video

Out of Home Matches

Agency

Women’s football still struggles with low audiences. But Heineken knows that Brazilians can’t resist peeking at a screen with a football match on. Fortunately, a big chunk of Heineken’s media budget is destined to something that can help with that: billboards.

Heineken’s billboards became a place to watch the UWCL.

3500 advertising spaces spread through the whole country started broadcasting the tournament for a broad audience that has never watched it before. After catching fans’ attention, we drove them to our partners bars: the digital billboards showed the way to the nearest one, along with a Heineken discount coupon.

Video gallery

Heineken | Out Of Home Matches

Other projects Heineken

Deadpool & Wolverine

How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26

Pub Museums

Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…

Heineken & Bodega The Boring Phone

Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…

LaundroMatch

In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…

#TheSuperstitiousCall

To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.

True Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

CHEC0.0

You can be one of the best in the world behind the wheel. But if you drink, you're not the best driver. Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important…

150 years of Whateverken

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

Heineken

Deadpool & Wolverine

Heineken

Pub Museums

PHILIPS

Philips Refurbished for a Better World

Heinz

Last Drop

Heineken

Heineken & Bodega The Boring Phone

Heineken

LaundroMatch

Heineken

#TheSuperstitiousCall

Barilla

Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

New Balance

The Heaviest Jersey

Heineken

True Hardcore Fans

Heineken

The Gaming Fridge

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.