Share the Care

Philips Avent and LePub Amsterdam launch new brand positioning, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The new positioning is backed by research, revealing that moms often feel guilty spending time on ‘me’ – almost half of moms (44%) are under pressure to “do it all.” The first in a series of activations, the launch highlights the critical need to give moms more time.