We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off can be easier than they think. So we created The Closer: a bottle opener that automatically closes your work when you open a beer. The device that we designed, manufactured, and shared with the world doesn’t just help people #WorkResponsibly, but helps the world be just a little fresher.
The Closer
Agency
Milan, Amsterdam
Other projects Heineken®
Social Off Socials
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.
The Eyes Dribble
In Latin America, UEFA Champions League games kick off right in the middle of the workday — and let’s face it, staying focused on video calls while your team is playing is almost impossible. So Publicis Argentina and LePub Milan…
Starring Bars
LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…
The Flipper
What do you do when everyone’s glued to their phones instead of the moment? You flip the script—literally. Heineken introduces The Flipper: a phone case that flips your phone face down every time someone says “cheers!” Powered by a voice…
Bar Dating
GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…
The Heineken® Smootheriser
The new generation of Asian beer drinkers is always looking for smoother taste profiles. To land the message that Heineken® Silver is really smooth, LePub Singapore united beer and beauty tapping into Asia’s number 1 obsession: skincare. Introducing The Smootheriser.…
Pub Succession
LePub Milan and Publicis Dublin with HEINEKEN® are launching a worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only…
Social Screen
In South Africa, millions of football fans watch the Champions League matches alone on their phones. Heineken® teamed up with LePub Milan and LePub Johannesburg to turn this solitary experience into a social moment. We launched the Social Screen, an…
Excuses Bars
We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why LePub Milan…
