We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off can be easier than they think. So we created The Closer: a bottle opener that automatically closes your work when you open a beer. The device that we designed, manufactured, and shared with the world doesn’t just help people #WorkResponsibly, but helps the world be just a little fresher.
The Closer
Other projects Heineken
The Social Swap
Football opinions should be about football. That’s why Heineken asked famous football pundits Gary Neville and Jill Scott MBE to secretly switch social media accounts during last year’s Champions League as part of an initiative called The Social Swap. The…
The Gaming Fridge
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…
Just Another Night Out
“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…
The Best Driver
Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…
150 years of good times
This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…
MSGM x Heineken
To celebrate how people in Italy enjoy Heineken, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers…
Smoother Than You Think
If life was as smooth as Heineken® Silver, you wouldn’t have friends to make fun of at the bar. You wouldn’t have memes or funny stories to tell. If life was as smooth as Heineken® Silver, it would be far…
Ant-Man and The Wasp
Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…
The Office Cleaners
Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…
