During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a beer now, to enjoy it later when bars are finally allowed to return to business. To show their commitment to these efforts, Heineken will also be making contributions directly, for example in Brazil where they will be matching every beer purchased for the lifetime of the campaign.
Empty Bars
Agency
Milan
Additional materials
Other projects Heineken®
Social Off Socials
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.
The Unlucky Charm
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. Like Marco, a die-hard supporter who believes his team loses whenever he watches live. So for the Champions League Final, Heineken and LePub Milan didn’t…
Pub Delivery
Half of football fans have match-day superstitions. Like Amelie and Sophie, two London-based supporters who can’t watch a game at the stadium without hitting their lucky pub first. That’s why Heineken® and LePub Milan did more than just bring them…
The Eyes Dribble
In Latin America, UEFA Champions League games kick off right in the middle of the workday — and let’s face it, staying focused on video calls while your team is playing is almost impossible. So Publicis Argentina and LePub Milan…
Skip the Line
At Brazilian music events, fans waste an average of 90 minutes in bar checkout lines. Due to the payment system, they need to get into a huge checkout line to charge an event card and buy anything there. That's not…
Starring Bars
LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…
The Flipper
What do you do when everyone’s glued to their phones instead of the moment? You flip the script—literally. Heineken introduces The Flipper: a phone case that flips your phone face down every time someone says “cheers!” Powered by a voice…
Trust Bars
In Korea, watching the UEFA Champions League live means waking up at 4AM. But with most bars closed, fans have few places to gather. That’s why LePub Singapore, LePub Milan and Heineken® decided to open 24/7 Self-Service Bars, ensuring fans…
Bar Dating
GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…
